Napoleon Bonaparte The Downfall Of The French Revolution

Napoleon Bonaparte was a military leader whose fame reached his peak in the French Revolution. He would serve as the Emperor of France from 1804-1814; He would resume this role in 1815 during the Hundred Days. He would become one of the most successful emperors in all of France and world history. He would win many wars and build a huge empire that ruled across Europe. His legacy has been analyzed by historians and learned by students in modern time. Napoleon Bonaparte was born on August 15, 1769, on the island of Corsica. He had ten siblings and was the fourth out of eleven born. His father would remain as an ally to France as he took over Corsica. When he was ten, he would begin his studies to enroll in the French military. He†¦show more content†¦In 1799, Napoleon would return to Paris after the French army was facing trouble. He would successfully overthrow the Directory and become first consul. By defending this title, he would have unlimited powers. In 1800, he would defeat the Austrians in the Battle of Marengo. It was during this battle that Italy would come back to French control. He would improve conditions of France by establishing the Bank of France, â€Å"cleaning up† the education, and reforming a new legal system called Napoleon’s Code. In 1804, Napoleon would change his position from first consul to emperor. In 1805, France would lose to Britain in the Battle of Austerlitz. However, in 1806, Napoleon would get a comeback on Prussia by destroying its army. Napoleon couldn’t invade England because of its naval forces. So, he would introduce the Continental System which closed European ports to trade with Britain. He thought that this would create peace with France. In 1806, Napoleon would name his brother, Joseph Bonaparte, king of Naples. In 1809, Napoleon would call for a divorce with his first wife Josephine. In 1810, he marries Marie Louise who is the daughter of the Emperor of Austria. I say this because Austria declares war on France in 1813. In 1814, Napoleon steps down from the throne. Louis XVIII will step up to the throne. Napoleon would become exiled to Elba. Then, in 1815, he would return to southernShow MoreRelatedThe Importance Of The French Revolution777 Words   |  4 PagesThe French Revolution was certainly one of the most important events in Europe’s political history and highlighted the importance of the new age of Enlightenment. The outcomes of the Revolution were many: its short comings led to the rise of the Napoleonic Regime and Robespierre’s reign through terror led other European revolutionaries to step back in fear. However, whilst the revolution failed to achieve all it had aimed to do; it did overthrow its monarchy, creating the first true European RepublicRead MoreBonap arte Betrayed the Revolution1638 Words   |  7 PagesBonaparte Betrayed the Revolution ‘Bonaparte betrayed the revolution.’ Do you agree with this statement? Justify your answer. Napoleon Bonaparte’s attitude towards the French Revolution is one that has often raised questions. That the revolution had an influence on Bonaparte’s regime cannot be denied – but to what extent? When one looks at France after Napoleon’s reign it is clear that he had brought much longed for order and stability. He had also established institutions that embodied theRead MoreEssay about Napoleon Bonaparte: A Not Ordinary Man1139 Words   |  5 PagesOne of the bloodiest revolutions in the history, the French Revolution, had end. This revolution had a significant impact to the French society, but it left several horrific and bad effects to the French people, especially for those who were guillotined. Despite of these impacts, there was a man who put the French society to a new beginning. Napoleon Bonaparte, a French military and political leader, gained popularity because he was no ordinary man. His intelligence in his childhood, his heroismRead MoreWas Na poleon Bonaparte a Hero or a Villain? Essays1354 Words   |  6 PagesWas Napoleon Bonaparte a hero or a villain? During the Napoleonic Era, from 1799 to 1815, France became a military power gaining and controlling land throughout Europe. While some historians believe Napoleon Bonaparte was a ruthless dictator, his military accomplishments far outweigh any atrocities he committed. He helped France gain stability after the French Revolution and he also abolished the Feudal contract. Napoleon was a brilliant strategist using military tactics to cause fear and toRead MoreNapoleons Collapse Essay2767 Words   |  12 Pagesprocess of the downfall, the reasons why the empire collapsed A. Napoleon’s story 1. Napoleon’s success a. Napoleon rose through the army b. Napoleon defeated Coalitions and became the emperor 2. The process of the downfall of the empire a. Many Coalitions were held against Napoleon b. Napoleon was force to abdicate, but he became the emperor again c. Waterloo Napoleons Last Battle B. The reasons of the downfall of the empire Read MoreNapoleon Bonaparte/ Napoleon I, is considered one of the greatest military leaders in history. He1300 Words   |  6 Pages Napoleon Bonaparte/ Napoleon I, is considered one of the greatest military leaders in history. He was the emperor of France and he also conquered much of Europe. From an early age Napoleon showed signs of being a great leader. Even as a child he was nicknamed â€Å"Little Corporal†, because of his undeniable courage and determination. In 1798 he sat forth on one of his major expeditions in Egypt. Napoleon and his soldiers defeated Egypt and they continued on their journey. Many expeditions later, NapoleonRead MoreFrance - Change over Time Essay (French Revolution)1156 Words   |  5 Pagesliberty, and democracy. The social and political changes in France were best characterized by three different periods - the weak monarchy of King Louis XVI and the subsequent period of confusion after his removal from power, the reign of Napoleon Bonaparte and his downfall, and the new order brought about by the Congress of Vienna; central to these changes were Enlightenment influence, nat ionalism, and France s relations with other countries. However, despite the great social upheavals of this time periodRead MoreNapoleon Bonaparte Essay892 Words   |  4 Pages Napoleon Bonaparte (1769-1821) was a military and political genius of historic proportions. As Emperor (self-proclaimed in 1804), he established a strong central administration and code of law, consolidating and institutionalizing many of the reforms of the French Revolution. More so than any former ruler, including Louis XVI, Maximilien Robespierre or the Directory, Napoleon brought stability where financial, political, and social turmoil had previously reigned. War had plunged the country intoRead More The Enlightenment Period and Napoleons Rule Essay1227 Words   |  5 Pagesof great change, reform, and the emergence of great minds such as Isaac Newton, Johannes Kepler, Galileo Galilei, and even Copernicus. These men cleared the path to thinking in a new way and brought about the change necessary for the Scientific Revolution. The Enlightenment allowed people to think more critically and even was the time in which the â€Å"Experimental Method† was consolidated by Galileo Galilei (1564-1642, Buckler, J., Crowston, p.592 para. 6). It allowed people to begin to think â€Å"out ofRead Moredomestic and foreign policies of Napoleon Bonaparte1431 Words   |  6 Pagesoutside the palace had difficulties finding bread. The French Revolution took place with the lead of Robespierre. During the French Revolution, the French got fed up with outrageous taxes the monarchy made. It was so bad that the peasant could barely pay for a loaf of bread, so they started to break into stores and steal, burning places down and going against the kings orders. They ended up killing the king and queen, and that is when Napoleon Bonaparte eventually came into the picture as a new leader

Analysis Of The Scarlet Letter By Hester Prynne

Chapter 13 â€Å"Here was the iron link of mutual crime, which neither he nor she could break.† Here it is acknowledged that Hester and Dimmesdale have committed a crime together. It also shows us that after her encounter with Dimmesdale on the scaffold, Hester sees that she must help him. She is acknowledging that he can not live with the crime in the same way that she can. â€Å"They said that it meant Able; so strong was Hester Prynne, with a woman s strength.† This quote is very important to the book as it explains that the town’s perception of Hester is changing. It displays to us that the letter rather than showing sin is becoming a symbol of how mentally strong Hester is and able to overcome any difficulty. Lastly this quote explains to us that the town no longer hates Hester and that the letter really didn t have it s intended effect on her. Chapter 14 â€Å" Since that day, no man is so near to him as you. You tread behind his every footstep. You are beside him, sleeping and waking. You search his thoughts. You burrow and rankle in his heart!†. Hester addresses this quote to Roger Chillingworth and is talking about his examination of Mr. Dimmesdale and the way he is inside his head and his heart. Shadowing him throughout everything he does and tormenting his heart and soul, sucking the life out of Mr.Dimmesdale through his constant following of him and driving him to feel even more guilt about his sins. This quote shows us that Hester realizes Roger is pushingShow MoreRelatedAnalysis Of Hester Prynne s The Scarlet Letter 1182 Words   |  5 PagesChapters 2-3 When Hester Prynne is first introduced in the novel, she comes off as a young woman who has lost all control of her life due to her adultery conviction. In the beginning, Hester appears as one of the stronger characters in the story, as seen by her bravery on the platform in which she is sentenced to stand on for three hours in front of the town. She is described as a woman whose beauty shone out, and made a halo of the misfortune and ignominy in which she was enveloped† (46) and throughoutRead MoreAnalysis Of Hester Prynne In Hawthornes The Scarlet Letter1211 Words   |  5 PagesThe Scarlet Letter Essay In the scarlet letter the main character Hester Prynne committed the sin of adultery that in the puritan society was completely unacceptable and usually those that did were punished or even sentenced to death. Hester Prynne was condemned to wearing the letter â€Å"A† that was a symbol of her being an adulterer and had to stand on the scaffold in front of the town for 3 hours as her punishment. Hester’s sin is represented through her daughter pearl that is a physicalRead MoreAnalysis Of Hester Prynne In The Scarlet Letter, By Nathaniel Hawthorne1123 Words   |  5 Pageshate but yourself† from One Minute Wisdom by Anthony de Mello. Hester Prynne, a beautifully strong and humble woman who has no shame for the sins she has committed, isolates herself from the rest of society and covers up her beauty after being released from jail. Distanced from everyone else, Hester goes on to raise her child, Pearl, who she believes that God gave to her for a reason. Throughout the novel, the author utilizes Hester Prynne in order to connect to the main theme of the psychological effectsRead MoreScarlet Letter Hester Prynne Character Analysis Essay840 Words   |  4 Pagesin many ways, but whether it’s good or bad only time can tell. In the old days, religion and law were looked at as one, and Hester Prynne just so happened to sin, which in turn caused her to break the law. In the novel, Hester displays that how a person deals with sin has a lasting impact on the people around her, and most importantly those that are the closest to her. Hester was tall, with dark and abundant hair. She had deep black eyes. She had a beautiful face. She was lady-like, and characterizedRead MoreWhat Is The Tone Of The Scarlet Letter By Hester Prynne928 Words   |  4 PagesH Lawrence a British writer critiques the novel’s Scarlet Letters heroine and gives his opinions on her in a persuasive, argumentative manner in his critical essay called On The Scarlet Letter. He believes that the heroine of the novel is not the beloved character readers believe she is. Using literary techniques like an ironclad tone, abrupt syntax and biblical allusions Lawrence convince’s people that the beloved American heroine Hester Prynne is truly a conniving adulteress who thrives off ofRead MoreSimilarities and Differences Between Anne Hutchinson and Hester Prynne1607 Words   |  7 Pagesand Hester Prynne While many people may feel that Anne Hutchinson has nothing in common with Hester Pyrnne they actually more alike than most people would think. Nathaniel Hawthorne, author of â€Å"The Scarlet Letter,† used many references to Anne Hutchinson in his book. During his life, he wrote a sketch of Hutchinson thus portraying his interest towards her and the characteristics of her life. It could be accurate to say that Anne Hutchinson was used as a guide to make the character of Hester PrynneRead More The Scarlet Letter Essay968 Words   |  4 PagesThe Scarlet Letter A Critical Analysis of Hester Prynne The Scarlet Letter by Nathaniel Hawthorne was written in 1849. This novel won him much fame and a good reputation as a writer. In writing The Scarlet Letter, Hawethorne was creating a form of fiction he called the psychological romance. A psychological romance is a story that contains all of the conventional trappings of a typical romance, but deeply portrays humans in conflict with themselves. The Scarlet Letter won Hawthorne greatRead MoreCharacter Analysis of Hester from The Scarlet Letter by Nathaniel Hawthorne977 Words   |  4 PagesCharacter Analysis of Hester from The Scarlet Letter by Nathaniel Hawthorne With nothing now to lose in the sight of mankind, and with no hope, and seemingly no wish, of gaining anything, it could only be a genuine regard for virtue that had brought back the poor wanderer to its paths. (153) With his precise diction Nathaniel Hawthorne displays an interesting conflict based on a disagreement between the protagonist, Hester Prynne, and the strict Puritan society around her in his novel TheRead MoreHypocrisy in the Scarlet Letter937 Words   |  4 PagesHypocrisy in the Scarlet Letter â€Å"Truth was the one virtue which I might have held fast†¦ save when thy good – thy life – thy fame – were put into question.† These words spoken by Hester Prynne in The Scarlet Letter display her practice of situational morals and hypocrisy. Hawthorne displays this major element of human nature, hypocrisy in all characters save young Pearl who is blatantly unique from most people. Dimmesdale, Hester, and the entire Puritan community are hypocrites, and their hypocrisyRead MoreIs the Scarlet Letter a Proto Feminist Novel1510 Words   |  7 Pages21, 2012 Is The Scarlet Letter a Proto Feminist Novel? â€Å"Is The Scarlet Letter a Proto Feminist Novel?† The Scarlet Letter is a very well-known novel, between the scandals and lies. It starts off with a woman named Hester Prynne. Hester decides to leave her husband behind to migrate to Boston. A couple years later, Hester gives birth to a baby girl named Pearl in prison. Hester refused to reveal the father of Pearl. The town then forces Hester to wear a scarlet letter A upon her dress

Speech Final Review free essay sample

When a speaker is aware of the rhetorical situation, he or she is audience-centered. 9. A clearly defined speech purpose or goal is necessary for an effective speech. H. Establishing a speech purpose early helps the speaker maintain a clear focus. Frame of Reference Sum of knowledge, experience, goals, values, attitudes, and culture. Everything is filtered through the frame of reference. No two people have the same frame of reference. Listening What Are The Four Types of Listening? Appreciative- for pleasure or enjoyment Empathetic- to provide emotional support for speakerComprehensive- understanding speakers message What Are The Causes Of Poor Listening Skills? Not concentrating, listening too hard, Jumping to conclusions, focusing on delivery or personal appearance. (Obstacles to active listening include cultural barriers; environmental, emotional, sand physiological distractions; daydreaming; scriptwriting and defensive listening; and laziness and overconfidence) Focus Your Listening What Should You Listen For? Take listening seriously, resist distractions, dont be diverted by appearance or delivery, suspend Judgment, develop note taking skills, focus listening: Main Points,Evidence, Technique. (listen for the speakers thesis or main point; and evaluate the speakers evidence, nonverbal cues, organizational patterns, set listening goals) Speaking To Inform The Four Types of Informative Speeches 1 . Speech of definition focuses on addressing the meaning of a new or complex concept. 2. Speech of description offers a vivid portrayal of the subject. 3. Speech of explanation gives a step by step lesson on how to do something. 4. Speech of demonstration involves providing reasons or causes, demonstrating relationships, and offering interpretation and analysis.Guidelines For Informative Speaking (Hint: There are 5) 1 . Dont overestimate what the audience knows. 2. Relate the subject directly to the audience. 3. Dont be too technical. 4. Avoid abstractions (use description, compare and contrast) 5. Personalize your ideas. Selecting A Topic and Purpose; Chi. 4 Choosing a Topic Choose one you know a lot about (personal experience, Job, vacations, unusual experiences, pre-researched topics, things you want to learn more about) Brainstorming, clustering, broad goal of speech: to inform, to persuade. Specific Purpose Statements Full initial phrase. Include who you are speaking to. Single phrase that is a statement. States what speaker hopes to accomplish/ wants to know, avoid figurative Learning Research and PAPA Testimony- eyewitness accounts, peoples opinions, firsthand findings, expert- an astronaut taking about g force, lay- a person who witnessed a robbery, quote- a paraphrase accurately, identify the quote. Logical supporting material- books, newspapers, magazines, internet.How To Tell A Website Is Credible Author Information on the internet with a listed author is one indication of a redouble site. The fact that the author is willing to stand behind the information presented (and in some cases, include his or her contact information) is a good indication that the information is reliable. Date The date of any research information is important, including information found on the Internet. By including a date, the website allows readers to make decisions about whether that information is recent enough for their purposes.Sources Credible websites, like books and scholarly articles, should cite the source of the information presented. Domain Some domains such as . Com, . Org, and . Net can be purchased and used by any individual. However, the domain . Dude is reserved for colleges and universities, while . Gob denotes a government website. These two are usually credible sources for information (though occasionally a university will assign a . Dude address to each of its students for personal use, in which case use caution when citing).Be careful with the domain . Org, because . Org is usually used by non-profit organizations which may have an agenda of persuasion rather than education. Site Design This can be very objective, but a well-designed site can be an indication of more reliable information. Good design helps make information more easily accessible. Writing Style Poor spelling and grammar are an indication that the site may not be credible. In an effort to make the information presented easy to understand, credible sites watch writing style closely.Analyzing the Audience; Chi. 5 Audience-centeredness Keeping the audience foremost in mind at every step of speech presentation and preparation. (Gathering/analyzing info about audience With the this info you can prepare your speech meaningfully. To whom am I peaking? What do I want them to know/believe/do? ) Identification common values, goals, and experiences. The Psychology of Audiences People want to hear things that are meaningful. Egocentrics- people being concerned with their own thoughts. Stereotyping- creating an oversimplified image.Situational Audience Analysis Size- Larger (more formal) Physical Setting- indoors/outdoors, hot/cold? Disposition of audience towards the topic The speaker Occasion Organizing Your Speech How Can An Organized Speech Help A Speaker? Make the message better to understand, increase the speakers competence and righteousness in the minds of listeners, organizes thoughts, easier to listeners to comprehend, listeners find speakers who give well-organized speeches more competent and trustworthy, better critical thinking which will help in life.How Many Main Points Should A Speech Have? Two to five (seven at most) Transition Sentences Indicates the speaker has finished and is moving on. Beginning and Ending the Speech The Introduction now that we have a clear Attention getter, establish credibility, reveal topic, preview body of speech. Established the purpose of a speech and shows its relevance to the audience. Should You Write Your Introduction First? No, Last. Humor, story, discussing a problem, interesting fact or statistic, quietest. What Things Should The Introduction Contain?The Conclusion The conclusion beings closure to the speech by restating the purpose, summarizing main points, and reiterating why the thesis is relevant to the audience. Outlining the Speech What Should The Detailed Outline Contain? Each main and supporting point is stated in sentence form as a declarative statement. What Should The Key-Word Outline Contain? Uses the smallest possible units of understanding to outline the main and purporting points. Delivery Speaking Extemporaneously Falls somewhere between impromptu and written or memorized deliveries.You prepare well and price in advance, giving full attention to all the facets of the speech. You speak from an outline of key words and phrases. The Speakers Voice Volume, pitch, rate, pauses, vocal variety, gives voice expressions, pronunciation, articulation. Rate The pace at which you convey the speech. Pauses Enhance meaning by providing a type of punctuation, emphasizing a point, drawing attention to a thought, or Just allowing a listener a moment to contemplate what is Ewing said. Pronunciation The correct formulation of word sounds.Articulation The clarity or forcefulness with which the sounds are made, regardless of whether they are pronounced correctly. The Speakers Body Audience evaluating facial movements, eye behavior, gestures, and general body words, the rest is body language and nonverbal communication. 38% from voice and 55% from the speakers body and appearance. When Should A Speaker Be Concerned About Their Appearance? Dress nice because it is what the audience first notices. Using Language; Chi. 11 Connotative vs..Denotative Definitions Denotative- the literal or dictionary definition of a work. Connotative- the meaning suggested by associations or emotions triggered by a word or a phrase. Concrete vs.. Abstract Words Concrete- words that refer to tangible objects. Abstract- words that refer to ideas or concepts. Using Language Appropriately Be accurate, clear, vivid, make language appropriate to occasion, audience, topic and speaker. Speaking to Persuade; Chi. 15 Ethos, Pathos, Logos (PPTP Lecture) Ethos- the trustworthiness or credibility of the writer or speaker.Ethos is often involved through tone and style of the message and through the way the writer or speaker refers to differing views Logos- the clarity of the claim, the logic of its reasons, and the effectiveness of its supporting evidence Pathos- associated with emotional appeal (sympathies and imagination) (Ethos: the sources credibility, the speakers/authors authority Logos: the logic used to support a claim (induction and deduction); can also be the facts and statistics used to help support the argument. Pathos: the emotional or motivational appeals; vivid language, emotional language and numerous sensory details. The Target Audience The portion of the whole audience that the speaker wants most to persuade. What Are Questions of Fact? What Are Questions of Value? Question about the worth, rightness, morality, and so forth of an idea or action. What Are Questions of Policy? A question about whether a specific course of action should or should not be taken. Ethics; Chi. 2 How Should We Make Ethical Decisions? Ethics- The branch of philosophy that deals with issues of right and wrong in human affairs. We formulate ethical guidelines, not inflexible rules.Guided by your values, your conscience, your sense of right and wrong Weighing attention course of action against ethical standards Guidelines For Ethical Speaking Make ethically sound goals Be fully prepared and informed about your subject Be honest Avoid name-calling, abusive language Put principles into practice Plagiarism Presenting another persons language or ideas as ones own Global Plagiarism Stealing speech from single source, passing it off as ones own Patchwork Plagiarism Stealing ideas, language from two or three sources passing them off as ones own Incremental Plagiarism Failing to give credit for parts of speech borrowed from others Quoting Paraphrasing Cite sources when using Internet materials Take careful notes Unethical websites essays;arithmetician. Mom The 1st Amendment Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances. Hugh M. Heifer First Amendment Award Schools and Faceable under the First Amendment? Slippery Slope Organize your thoughts logically, tailoring your message to your audience, telling a Tory for maximum impact, and adapting to listener feedback are A. Differences between Public speaking and conversations B. Messages C. Similarities between Public speaking and conversations D. Channels is more highly structured, more formal language, and requires a different method of delivery. A. Public Speaking B. Conversations C. Channels D. Messages b Anxiety over the prospect of giving a speech in front of an audience. A.Visualization B. Stage fright C. Positive nervousness D. Adrenaline d A hormone released into the bloodstream in response to physical or mental stress. A. Visualization Controlled nervousness that helps energize a speaker for her or his presentation. A. Visualization Mental imaging in which a speaker vividly pictures himself or herself giving a successful presentation. A. Visualization Focused, organized thinking about such things as the logical relationships among ideas, the soundness of evidence, and the differences between fact and opinion. A. Speaker C. Critical thinking The person who is presenting an oral message to a listener. A. Speaker B. Message D.Channel Whatever a speaker communicates to someone else. The person who receives the speakers message. A. Feedback B. Listener C. Frame of Reference The sum of a persons knowledge, experience, goals, values, and attitudes. No two people can have exactly the same frame of reference. A. Feedback The messages, usually nonverbal, sent from a listener to a speaker. A. Feedback Anything that impedes the communication of a message. Interference can be external or internal to listeners. A. Situation B. Ethnocentrism C. Interference The time and place in which speech communication occurs The belief that ones own group or culture is superior to all other groups or cultures.

Peaceful Protest Essay Example

Peaceful Protest Essay Dear Squealer, I am writing to you to ask for your help, I consider you as someone who I can trust and confide with. At the moment I cannot reveal my whereabouts in case this document falls into the wrong hands, Napoleon! I will get straight to the point; our current situation is looking very bleak, I fear for both your life and mine. Napoleon has been abusing our new society on Animal farm and he will do astonishing things to achieve what he wants. He is slowly gaining power over us and our comrades; he has changed Animalism into a dictatorship led by him! Our lives will be his and only for his wishes, we have and will be turned into personal slaves for Napoleon to have at his disposal. He will change issues that we use to believe in; he will brain wash us into believing what he wants us to. I need your help to stop this tyrant. What I propose is that we join together to from a new equal society, run by ourselves. This new society will stand for every animal that accepts the societys beliefs; it will be a society that lives in peace and harmony. I want to make a enthuses on being equal, after all that was what Animalism stood for, no animals have any higher right than another animal. You and myself will not have a leadership or any sort of control over the other animals; we will just keep peace and order. I seriously think that my idea and theory would be a great success if you were appeared to join me and overthrow this tyrant from his reign of terror. I have took much time and effort over thinking how we are going to overthrow Napoleon, I have come up with a cunning plan! We will write a custom essay sample on Peaceful Protest specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Peaceful Protest specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Peaceful Protest specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It does not involve fighting or any sort of physical campaign against Napoleon. It is the idea of Peaceful Protest; we will organise marches and demonstrations through Animal Farm. Also, if the animals boycott Napoleons slave labour and any sort of activities, which would help Napoleons empire. One of the main areas, which I think would be good to boycott, is Napoleons food supply, without food his empire will slowly melt down. I say slowly because we may not achieve our aim of a peaceful society quickly. It could be a slow and tedious task but the results at the end will be very satisfying. I have been reading up on Peaceful Protest and I came to a conclusion yesterday that it would be the best way of going about overthrowing Napoleon. By making peaceful protests it would also represent what our new society believes in, animals being equal and peaceful! By all means if you have an idea or theory which you think would be much more practical than mine I am open to suggestions.

Free Essays on Alcholism in Pre Teens

Alcoholism has been a very important malady of the modern society and has attracted much attention from sociologists, academicians and medical practitioners since many years. Much progress has been made in either containing or mitigating the adverse effects of alcoholism in adults as well as adolescents in the past few years. However, as much as there have been successes in containing the problem of alcoholism in the society, newer problems also have been creeping up that throw new challenges to social workers. One of the more recent fallout of alcoholism in adults and youngsters is pre-teen alcoholism, which needs to be considered with extreme caution because the deleterious effects of alcohol on children in their pre-teen years is much more than the effects that are seen in adults or the youth. Analysis Michael Windle observes that 'the concept of alcoholism, in its most general sense, refers to a disease, or disorder, typically characterized by: (a) a prolonged period of frequent, heavy alcohol use; (b) a variety of social and/or legal problems associated with alcohol use (e.g., driving while intoxicated, impaired school/work performance); and (c) the expression of dependency symptoms (e.g., unpleasant withdrawal effects when unable to consume alcohol).' [Windle, 1998, p. 1]. In children these symptoms may manifest much easily than in adults because of their tender physical constituency. Deviance in relation to alcoholism is characterized by the adverse social consequences associated with drinking alcohol and includes problems in the home, at school or college, with peers, or with legal authorities. Problems in the home include such behaviors as fighting with parents about drinking and keeping away from home. Problems at school or college include attending to school in drunken state, or missing school because of drinking. Problems with peers include such actions including street-fights, conflicts with girlfriend or boyfriend a... Free Essays on Alcholism in Pre Teens Free Essays on Alcholism in Pre Teens Alcoholism has been a very important malady of the modern society and has attracted much attention from sociologists, academicians and medical practitioners since many years. Much progress has been made in either containing or mitigating the adverse effects of alcoholism in adults as well as adolescents in the past few years. However, as much as there have been successes in containing the problem of alcoholism in the society, newer problems also have been creeping up that throw new challenges to social workers. One of the more recent fallout of alcoholism in adults and youngsters is pre-teen alcoholism, which needs to be considered with extreme caution because the deleterious effects of alcohol on children in their pre-teen years is much more than the effects that are seen in adults or the youth. Analysis Michael Windle observes that 'the concept of alcoholism, in its most general sense, refers to a disease, or disorder, typically characterized by: (a) a prolonged period of frequent, heavy alcohol use; (b) a variety of social and/or legal problems associated with alcohol use (e.g., driving while intoxicated, impaired school/work performance); and (c) the expression of dependency symptoms (e.g., unpleasant withdrawal effects when unable to consume alcohol).' [Windle, 1998, p. 1]. In children these symptoms may manifest much easily than in adults because of their tender physical constituency. Deviance in relation to alcoholism is characterized by the adverse social consequences associated with drinking alcohol and includes problems in the home, at school or college, with peers, or with legal authorities. Problems in the home include such behaviors as fighting with parents about drinking and keeping away from home. Problems at school or college include attending to school in drunken state, or missing school because of drinking. Problems with peers include such actions including street-fights, conflicts with girlfriend or boyfriend a...

How to Play Chinese Liars Dice

How to Play Chinese Liars Dice Throughout China, Liar’s Dice (è ª ªÃ¨ ¬Å Ã¨â‚¬â€¦Ã§Å¡â€žÃ© ª °Ã¥ ­ , shuÃ… huÇŽng zhÄ› de shÇŽizi) is played during holidays, especially Chinese New Year. The fast-paced game can be played by two or more players and the number of rounds is limitless. Players usually agree to a predetermined number of rounds or set a time limit but none of that is set in stone; new players and additional rounds can be added as the game goes along. While the number of players and rounds may be casual, Liar’s Dice can also be quite intense as its traditionally a drinking game. In China, in addition to holiday celebrations, its also common to see it being played at bars, in clubs, and even outdoors at sidewalk restaurants. What Youll Need to Play Liars Dice One cup for each playerFive dice for each playerOne table How to Play the Game The first player, Player One, is determined by rolling the dice to see who has the highest number. Once play has started, the winner from the previous round goes first. If there are more than two players, decide in advance if the play will move clockwise or counterclockwise around the table. Each player has their own set of five dice. In some places, the dice you have is known as your stash. The total number of dice (five per player) is known as the pool. All of the players: Place the dice in the cup.All of the players: Cover the cup with your hand.All of the players: Shake the cup with the dice inside.All of the players: Place (or slam) your cup upside down on the table, keeping your stash hidden from view.All of the players: Lift the cup and look at the dice, being careful not to reveal what youve rolled to anyone else.Player One calls how many dice of a certain value are on the table. This number is based on the entire pool, including his or her own stash. For example, Player One could call out, â€Å"two fives.† At this point, the remaining players can either accept the call and move on to the next player, or they have the option of calling Player One a liar. (It doesnt matter whether Player One has a five or not. Bluffing is not only allowed- its actually encouraged. What matters is if the next player believes Player One is bluffing and calls him or her out on it.)If Player One is believed, the next person becomes Player T wo. Player Two must now call out a number that is of greater value than the previous call. For example, if Player One called out â€Å"two fives,† Player Two must call out a minimum of â€Å"three fives.† â€Å"Three fours† or four twos† would also be unacceptable. However, even if the numerical face value is higher, Player Two cannot call out anything less than three of something. (For example, two sixes is not a legitimate call.) Again, if the Player Two is believed, the play moves on to the next player. When a players call is not believed, he or she is called out as a liar. At this point, everyone must reveal their dice. If the player who made the call is correct, the player who called him or her out must pay the forfeit. If he or she is incorrect, the forfeit is theirs. Once the forfeit is paid, the round is over and the winner begins the next round. If its drinking game, the forfeit usually involves doing a shot of whatever the player is drinking. Of course, you dont have to drink to play Liars Dice. Forfeits can also be money or some form of token.Subsequent rounds simply repeat the actions of the first until the predetermined number of rounds or the time limit is reached- or the players simply decide to call it quits. Tips for Players of Liars Dice In some versions of the game, the one is considered a wild number, which means it can be played as any number between two and six.Beware of cheaters who use the edge of their cup to turn their dice as they return it to the table after seeing what theyve rolled.When the venue becomes too noisy, players often use hand signals to indicate their calls rather than shouting them out. The first number is the how many, the second number is the value of the dice. The hand signals are as follows: One: Hold up your hand and extend the pointer finger upward.Two: Hold up your hand and extend the pointer and middle fingers upward into a V-shape (like a peace sign).Three: Hold up your hand and extend the pointer, middle, and ring fingers upward.Four: Hold up your hand and extend the pointer, middle, ring and pinky fingers upward.Five: Hold up your hand with all five fingers extended upward (like a stop sign) or pinch all five fingers together.Six: Fold the pointer, middle, and ring fingers into a fist and extend the thumb and pinky fingers outward.Seven: Make a fist and extend the thumb outward and pointer finger downward.Eight: Make a first and extend the thumb upward and the pointer finger forward (like a gun).Nine: Make a fist, extend the pointer finger and curve it (like making a C).Ten: Make a fist or using two hands, extend the pointer finger of the right hand upward and with the left hand extend the pointer finger to the right and cross it with the right hand forming a sig n.

Cultural Diversity in Criminal Justice Research Paper

Cultural Diversity in Criminal Justice - Research Paper Example This aspect of the constitution is not reflected in the justice system as various discriminations are observed in the justice system. Gender, age, size, social status, race or ethnicity, residence, and wealth status are some of the main factors that result in inequitable treatment of citizens. Adults are treated differently compared to juveniles, which is in line with the constitution since both parties have different needs. On the other hand, adults should be treated equally with other adults and juveniles treated equally with other juveniles. The age of the juvenile and the intention and gravity of the crime are some factors that should be put into consideration when arrests, arraignment in court and acquittal are done by officers. This paper reviews the role of race and ethnicity in discrimination of juveniles by the justice system. It also aims to draw a line that connects arrests and detention rates and suspects’ races. Juveniles are discussed as they are least represente d in government agencies. Race and ethnicity is seen to play a role in administration of justice in various states despite a fair constitution. Race and ethnicity Race comprises the physical appearance of a person due to inherited genetic make-up of their parents. If one's parents are Caucasian then the physical characteristics of a Caucasian are passed on to them. On the other hand, ethnicity is about the aspects of culture that one learns in the course of life because of living in a certain environment. This makes one acquire behavioral characteristics, beliefs and perceptions of the people around them. Consequently, one may be genetically and phenotypically a Caucasian but not have the cultural characteristics associated with Caucasians. The behavioral tendencies will, therefore, comprise one’s culture. In addition, race is permanent while one can, subject to change in environmental factors, change their ethnicity. It is, therefore, not advisable to conclude one’s e thnicity based on physical appearance alone, other factors must be considered. The concept of race is also becoming fuzzy as these days many children are born of parents from different races and thus their races become harder and harder to determine. For instance, in the US, there are many African Americans who have a white parent; these people are undoubtedly as white as they are black. In addition, these people are born and brought up in the American environment. This means that despite having a mixed parentage, they have the same ethnicity as White Americans and, therefore, skin color, eye color or hair appearance is no basis for treating them differently (DifferenceBetween.net, 2010). Juvenile population The juvenile population, like other components of the American population, is growing consistently and, therefore, it should be taken care of better than current trends reveal. Adequate protection of these young people from discrimination by the legal system should be enhanced. Racial characteristics of the American juvenile population are continually changing. In 2000, people classified as of mixed race accounted for 1.4 percent of the whole population and 2.5 percent of the juvenile population. More interaction between people from different races will result in an increase in the mixed race class. It is, therefore, quite essential that this new race be protected from discriminatio

Analysis of Article about Binge Drinking Essay Example | Topics and Well Written Essays - 1000 words

Analysis of Article about Binge Drinking - Essay Example The author explains that college students under the legal age of 21, are drinking large quantities of 'hard liquor', like vodka, in the privacy of dorms and apartments, as a prelude to going out for the evening. This is a new college tradition, dating from the 1990s, a dangerous activity which often results in hospitalization and sometimes, death. He claims that the government made a grave error in legislation which prevents people aged 18-20 from legally consuming alcohol, driving the practice underground, making it attractive as "forbidden fruit". He expresses the belief, founded on experience and research, that if the legal age were lowered to 18, young people would learn to use alcohol sensibly, in an open, mixed-age, social environment, this-this a "saner approach", one which he observed at McGill University, Montreal, Canada. Like many young people, I have tried alcohol, mostly just a few beers at first, which I found gave me a pleasant 'buzz', made me laugh and feel more relaxed. But I always stopped at three bottles, it is so fizzy and can make me feel bloated. My friend's older brother usually bought the beer for us, when we first started drinking, and we only ever did it with friends, no adults were around. The boys usually drank a lot, often getting sick, aggressive, bothering us girls too much, and even passing out.   That spoiled the little parties for many of us and made me take care never to get so drunk as to lose control.   Until one weekend,   when my friend's parents were away and she had a party.   There were about 20 of us and it was fun at first, laughing and dancing, drinking beer and eating pizza.   Her brother said we should really try some 'real booze', we were missing out, and so I drank three big glasses of Southern Comfort and lemonade, after having had three beers.   I t tasted fine, I felt good for a while. Suddenly, the room was spinning, voices seemed louder, I kept bumping into people and furniture and finally, I went outside and lay down in the grass.   There was nobody else around me, I was scared and felt awful, the moon seemed huge and the sounds of everything were magnified.  

Cultural and Teamwork Map and Self Reflection Essay Example for Free

Cultural and Teamwork Map and Self Reflection Essay 1. Introduction and Purpose Sharing of knowledge across the border is becoming very widespread phenomenon. Companies are well aware that hidden in their disperes, global operations is a treasure trove of ideas and capabilities for innovation(Wilson Doz, 2012). Therefore, working with multicultural groups is getting more and more common very rapidly since last decade. However, in global teams, team memebers have different feed back techniques, different uniqueness levels and different communication patterns. People belonging to different cultures have difference in values, geography, ethencity,belief system and lauguage. These difference can lead to cuture clash . In this paper I am writing about where I find myself in a cultural and team work map and my reflections about my placement thereon. I have judged myself with reference to my placement in high and low context  cultures, cultural paradigm , my preffered and performed roles in my team keeping in mind Belbin‘s team roles and my position in Johari window. Purpose of this assignmnet is to judge where I find myself right now in a cutural map in context of team work and to bring improvement in myself if I am away from the normal scale .The actual purpose of this assignment is to save me from cultural clash by giving a chance to get self-awareness and to make us conscious about behaving accordingly for future interactions. Just like these two rivers in the below mentioned picture are merging, people from different cultures should merge the same way. These two rivers have different native base but after merger nobody can find any clash between them. 2. Self-assessment Below mentioned is my self assessment and reflections thereon. 2.1 First impression My first impression on my team members was that I am trust worthy. When asked, they answered that they made this impression from my body laungauage and my tone of voice. I believe that my such impression was made because of my uniqueness levels i.e. personality culture and human natur. After practicaly working with them my group as well as me have assessed that I focused on working collectively as i believe collectivism is the key to group success. 2.2 Assessment with reference to Communication Patterns On the cultural map I find my self as the person who works better in the middle of high and low context. l worked more better after every next team meeting because in meetings we discussed our desired outcome by spoken words and I shared all my ideas and problems with my team. Secondly, I was not fully relying on what was shared among us through emails. But I cannot say that I am just a high conext person because, contrary to high context couumincation patterns, I wanted detailed information about the assignment and I used direct speech during the whole correspondance .It helped me to exchange ideas quickly . Looking further into communication pattern ,I find myself as a person who is more task oriented than people oreinted.I prefer to do work first.Relations are aligned after task completion. In gropu, I only talked about assignment till the work is finished. After submition of assignemnt I discussed my personal things and hobbies with them. My time orientation is ploy cronic. I was working on the assignment as well as I was seeing the others part also. More over, I was comparing my work with the wok done by other groups in the class. I kept on updating the absent team mebers about activities (relevent to assignment) conducted in class through a social network simultaneously. Hence I can say that my communication pattren is neither high context nor low context.Its somewhere in the middle of both. 2.3 Assessment regarding Placement in Belbin’s team roles My preferred team role is team worker. The reason of saying so is that I remain mild and gentle. I like to work in depth but I am not willing to work in pressure and tried to avoid working under stressful situations. I played the role of team worker in practical. We revised the work plans many times  initialy and I accepted that without much resistance which indicates that I am easy to be influenced. I remained mild and friendly. I worked on that part of assignment which required extensive out of the box research and long working hours. My second preference is the role of resource investigator. I always look to find smart opportunites or methods to get work done effectively, efficiently and economically. I performed the role of resource investigator in passive manner in the group. I was enthusiastic in suggesting my fellow colleagues which part of assignment should be done by whom. I also shared few articles with them.I guided one memeber about how he can do his part more accuratly. However I was little over optimistic because we spent alot more hours on assignment then i initially predicted. My third preference was to perform the role of Shaper because I am having tendencies to fit things into frame and strives to get the action start immediately. However I could not execute this role in my group as the assignment work was very dynamic and it was being revised too quickly. Secondly, one of my fellow colleagues was performing this role better than me. My third performed role was of finisher. I proof read the document many times, found the errors and gave ideas to team members to revise few workings. I was not willing to rely on other team members for final proof reading and I was worried for the acuracy of assignment. I focused to create a balance in three roles that I performed in group and tried to avoid overlapping. However team worker was the frequently performed role. 2.4 Johari Window The Johari Window, named after its inventors, Joseph Luft and Harry Ingham, is a model that provides a dynamic framework for understanding and improving self-awareness. Helping one to become more self-reflective, to learn about oneself, and to become more therapeutic is an exercise in self-awareness(South, 2007). In the context of Johari window, my arena (open area), has increased and I became aware of blind spots. Eventually my hidden areas are disclosed. During the group work, I experienced that my open arena has been gradually broadened and my blind spot has been subsequently decreased after every next working step. 3. Conclusion The combination of roles i.e. two from people oriented frame (resource investigator and team worker) and one from task oriented frame (shaper)  shows that I am not on any of extreme on cutural map. On the culture paradigm, I find myself on the middle, niether too weak nor too strong. I can infer that I am flexible, observant and non-judgmental. l Communicated respect and sake knowledge and understanding. I am in the last stage of confrontation and entring into adjustment phase. I am passing through W-model quickly because of level of education and support from family and network i.e. swede friends.In Johari’s window, my arena has broaden which indicates that I am more self aware after completion of group assignment. Bibliography Wilson, K. Doz, Y.L. (2012). 10 Rules for Managing Global Innovation. Harvard business review, 85 (10), 84-90. South, B. (2007). Combining mandala and the Johari Window: An exercise in self-awareness. Teaching Learning in Nursing,2 (1), 8.

African American History in the Poems of Langston Hughes Essay

African American History in the Poems of Langston Hughes Langston Hughes was an African American poet who was one of the first black voices to be heard in America. He was distinct among his contemporaries with his writing about the blacks' experiences and history. His pride of his race and history was apparent in most of his works. In his poem, "The Negro Speaks of Rivers" his pride of his history and civilization is apparent by the repetition of the pronoun "I" in most of the lines. He is proud that his roots go back to the ancient civilizations which where associated with the great Rivers of Asia and Africa namely the Euphrates, the Nile and the Congo. Hughes repeats, "I've known rivers" which indicates the connection of black people with the beginning of human history. He also repeats, "My soul has grown deep like the rivers" which suggests the wisdom that is related to rivers; it also suggests that his soul bears the imprint of the sufferings of slavery and racism. The poem implies the whole history of African Americans' slavery without mentioning the word itself. He narrates this history from the beginning of time, when he "bathed in the Euphrates" and "built [his] hut near the Congo" as he was living a normal life. Then he "looked upon the Nile and raised the Pyramids above it", as the building of the Pyramids was the act of slaves. Then "Abe Lincoln went down to New Orleans", this precise line implies the blacks' history of slavery in America. It tells of existence of the slavery for a long period in America and of the efforts to abolish it, which ended by the Civil War in 1865 and Lincoln's Emancipation Proclamation for freeing the slaves. Therefore, it is the history of people who were fr... ... "Dreams". Since dreams are the first step in any act, then black people have to dream in order to gain their freedom which is symbolized here by the" bird". He also hints in the poem at the oppression of white people to blacks. He considers America a "barren field" that is devoid of warm feelings and mercy. This" barren field" is" frozen with snow"; this symbolizes the white people who practise all sorts of oppression on the black race. Thus, it is evident that Langston Hughes in his poetry aimed at sending a message to the audience who most of them were whites. He was telling them about the history and civilization of the African Americans. He was speaking of the blacks' sufferings from slavery, discrimination and racism. He was aiming at showing his pride of his black ancestry and the contributions of the black people to the American civilization. African American History in the Poems of Langston Hughes Essay African American History in the Poems of Langston Hughes Langston Hughes was an African American poet who was one of the first black voices to be heard in America. He was distinct among his contemporaries with his writing about the blacks' experiences and history. His pride of his race and history was apparent in most of his works. In his poem, "The Negro Speaks of Rivers" his pride of his history and civilization is apparent by the repetition of the pronoun "I" in most of the lines. He is proud that his roots go back to the ancient civilizations which where associated with the great Rivers of Asia and Africa namely the Euphrates, the Nile and the Congo. Hughes repeats, "I've known rivers" which indicates the connection of black people with the beginning of human history. He also repeats, "My soul has grown deep like the rivers" which suggests the wisdom that is related to rivers; it also suggests that his soul bears the imprint of the sufferings of slavery and racism. The poem implies the whole history of African Americans' slavery without mentioning the word itself. He narrates this history from the beginning of time, when he "bathed in the Euphrates" and "built [his] hut near the Congo" as he was living a normal life. Then he "looked upon the Nile and raised the Pyramids above it", as the building of the Pyramids was the act of slaves. Then "Abe Lincoln went down to New Orleans", this precise line implies the blacks' history of slavery in America. It tells of existence of the slavery for a long period in America and of the efforts to abolish it, which ended by the Civil War in 1865 and Lincoln's Emancipation Proclamation for freeing the slaves. Therefore, it is the history of people who were fr... ... "Dreams". Since dreams are the first step in any act, then black people have to dream in order to gain their freedom which is symbolized here by the" bird". He also hints in the poem at the oppression of white people to blacks. He considers America a "barren field" that is devoid of warm feelings and mercy. This" barren field" is" frozen with snow"; this symbolizes the white people who practise all sorts of oppression on the black race. Thus, it is evident that Langston Hughes in his poetry aimed at sending a message to the audience who most of them were whites. He was telling them about the history and civilization of the African Americans. He was speaking of the blacks' sufferings from slavery, discrimination and racism. He was aiming at showing his pride of his black ancestry and the contributions of the black people to the American civilization.

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1. Stimulus generalization transfer a response learned to one stimulus to a similar stimulus. The benefit of stimulus generalization outweighs the disadvantage in strategic marketing. In the market today buyers consider perceptions, needs, product loyalty, age and income when purchasing a product. Stimulus generalization allows the market to offer new products with new benefits into an existing brand name product. Thus consumers can have several options to choose from, but some consumers are confused because there are so many different products.Some consumers like to stick to the same brand, some like to try something new and some will experiment from time to time. The advantage is being able to make new products such as: mouthwash, different flavored toothpaste, whiting strip and many more. Some of the disadvantages it has are so many brands and choices to choose from which consumers are not sure what to buy. It is better that there are so many options, but consumer are not sure wha t products are the best and then they have to purchase the product to find out the results.Normally most people will stick to the products that they are used to buy because they know those are going to satisfy their primary needs. 2. The marketers of Pepsodent and Colgate can decrease consumer confusion regarding toothpastes and related oral hygiene products by distinguishing the difference between the products they offer. For this reason, the identity of a particular product in the line should be made to stand out from the rest. Being that when one brand brings out a new product the other brand brings out a new one that is similar, it is basically a matter of personal choice and what works for that consumer and their situation

Interpersonal, Group and Collective Behavior Dynamics Essay

Enron is a company that is faced with financial instability but continues to run on dubious dealings including misrepresenting their true financial position (Cohan, 2002). This is done to save the public image of the company hence avoiding the risk of losing investors. American International Group (AIG) is also in a serious financial crisis following cases of mismanagement (FRB, 2009). We shall make a comparison of the group dynamics and internal politics within these two companies. The companies exhibited an element of information blockage. This is holding back adverse news from the public until the last possible moment. This is usually a deliberate act with the aim of maintaining a good public image. It is however followed by lawsuits, hate mails or even death threats from unhappy investors. In Enron’s case, the senior executives withheld any information about financial crisis from the public until it collapsed (Cohan, 2002). AIG maintained a ‘business as usual’ image in the public despite its liquidity issues (FRB, 2009). Motivation to lie or deliberately concealing the truth in an organization was evident in the two companies. The corporate officers do not disclose the truth especially when this truth may put the company into bankruptcy or cost them their jobs. In the case of Enron the lies were inform of hard data, lying about accounting results and a stream of earnings (Williamson, 1970). Questionable accounting practices were meant to hide huge losses that the company suffered. AIG had its share of deliberate lies when it valued its A-A and sub prime property at 1. 7; twice the value used by Lehman. The issue of the board’s oversight function and the business judgment rule is also fairly evident in the two companies he board of directors act as if they are entitled to rely on the honesty and integrity of their subordinates until something wrong happens (Crag & Rebecca, 1996) . The directors of Enron were totally unaware of the severity of the company’s financial crisis until its collapse. A directors were too ignorant of the liquidity problem to the extend of planning for a lavish retreat for themselves. The subordinate managers have persuasive interest in concealing the bad news. This is meant to avoid or delay personal embarrassment and other associated risks such as the likelihood of a price drop in its shares. In Enron, individual executives who decided to hide the dubious partnership feared erosion of status (Cohan, 2002). They felt that they needed to protect both their self and external image. The same case was evident in AIG, where the subordinate managers saw the need for over costing their assets to redeem their image. Overconfidence and optimism is displayed in the two companies by the senior executives especially in press releases. Overconfidence creates a strong image for any company in the eyes of the public. Executives who are overconfident and optimistic are considered to be successful managers. This is because they are able to persuade and influence people even in the face of a crisis. The executives in Enron and AIG were also in the bid of making a name for themselves. Senior executives assured employees would continuously rise even in the event of financial instability in Enron. The chief executive officer in AIG assured investors that they would still get their bonuses even as the company was being bailed out (FRB, 2009). Corporate ‘culture’ cannot be ruled out in the management of the two companies. This refers to the norms of the company which are well known to the management and the subordinate employees. They supersede other business or ethical laws in case of a conflict. Cynism as a corporate culture fosters the breaking of rules as a means to succeed. Ethical rules are under enforced with the focus being to maximize profits. The Enron and AIG were caught up in this culture when they faced a financial crisis. They misrepresented their debts and assets respectively in the company’s sheet so as to reflect high profits and attract investors (Cohan, 2002). All this is done in total disregard for accounting ethics. Myopic information within the organization is also prevalent in the two companies. This might be due to our limited cognitive capabilities but more so because the executives are too busy to deal with abundant data. They prefer sifting this data and extracting only what is relevant. They may also be lacking the skill to analyze and understand the data as was the case of Enron’s former chairman Mr. Kenneth Lay. The directors in AIG and Enron, focused on information that confirmed their prior attitudes of leading institutions in the market. They disregarded any disconfirming information of possible collapse or liquidity issues. This is normally referred to as cognitive dissonance. It is usually difficult to change these beliefs as one is seen as a threat to the company’s status quo. Ms. Watkins, an employee in Enron became such a threat by warning a senior manager of a possible collapse (Cohan, 2002). A chief executive officer’s proposal in AIG was ignored on the same basis (FRB, 2009). Intimidation of subordinate employees by the senior employees is prevalent in Enron but not in AIG. In Enron, investigations against Mr. Andrew a former chief financial officer and other senior officers who were involved in fraud cases did not happen since no one was confident enough to confront them (Cohan, 2002). In AIG the accounting scandal is thoroughly investigated and no one is spared including a former chairman of the board. REFERENCES: Federal Reserve Bank. (2009). History and development of AIG. Retrieved May 26,2009, from http://www. federalbank. orf/history/development. pdf Herbert, A. S. (1955). A behavioral model of rational choice. John, A. C. (2002). †I didn’t know† and â€Å"I was only doing my job†. Has corporate governance careened out of control? A case study of Enron’s information myopia. Journal of Business Ethics, 40 (3),275-299. Paul Z. & Janet A. (1997). The social influence of confidence in group decision making.

Differentiated marketing strategy Essays

Differentiated marketing strategy Essays Differentiated marketing strategy Paper Differentiated marketing strategy Paper Critical evaluation: You need to prove to Sally that your current targeting approach is effective or whether there is a better alternative. Consider what unsatisfied needs may exist in the market that could represent opportunities for your organisation. (3 pages)(10 marks) The BMW 7 series target market is basically a small market with a majority of the customers being senior executives, in the mid 30s to 50s, businessmen or wealthy men. This target market however is by no means small in the eyes of BMW, as they represent the class of customers whom BMW wants to target as they have the capacity to afford prestige automobiles and also have taste for superior class and style. By targeting this group of customers, BMW has to be highly creative and innovative as with higher cost, higher standards are also expected. Even though the size of the targeted market is small, its of high importance to BMW. BMW could easily have adopted a cheaper range of automobiles, but this would not fit well with their customers, whom have come to see BMWs name to be associated with that of prestige and luxury automobile that are substantially expensive but of very elevated quality. This targeted market however can be seen as a growing market, as more customers become keen on having technological enhanced automobiles together with enhanced features that are offered with this 7 series. The new BMW 7 series has been position in the mindset of customers as the being a pleasure to enjoy (appendix 2). Using differentiated marketing strategy we can clearly define the customers for the new 7 series (Kotler, 2001:307). By targeting the segments of senior executives, in the mid 30s to 50s, businessmen or wealthy men, we have defined what range of customers the 7 series would acquire. These would be our target market for the 7 series. We could have easily targeted a larger section of the market, but the 7 series would and might not have appealed to the entire market. Even though the 7 series represents prestige and massive advancements in technologic, it might not be appealing to a working class man, in his 20s. This is because the price of the 7 series might be too high for him and also he might like a sportier looking automobile, which is clearly what the new 7 series is not. BMW could have easily captured this section of the market too, but to make the new 7 series sportier and cheaper might have devastating effects on the original target market. As their original perception of the new 7 series would have been one of prestige and luxury and with a high price without the sporty body. If we were to lower our new 7 series prices, it might lead to a very perceptive view of the image of BMW. As BMW has been known to offer quality automobiles at premium prices. With the launch of the Mercedes-Benz new E-Class, priced at $119, 000, we would have to re-evaluate our 7 series target market to better cope with this new introduction to the automobile market (appendix 4). In terms of features, we are still significantly in the competitive edge, however to better sales and profits we might have to better position our new 7 series to the target market (perceptual map). With the Mercedes-Benz new E-Class automobile being significantly much more lowered priced then our new 7 series, we would need to wait and see if this price for the E-Class is a temporary introductory price or is it here to stay. If it is then we would need to significantly adjust our price range for our new 7 series to compete with the E-Class in terms of pricing. Benefits segmentation would be greatly influential and might draw more customers to the new 7 series (perceptual map). Benefit like the two year warranty and subsequent extension to the warranty with BMW Warranty Plus would add further benefits to our customers. This could and might lead to more loyal customers, which is ultimate better for us. Other benefits include the BMW Roadside Assistance, complimentary car hire and accommodation and the special BMW 1-800 number (www. bmw. com. au). These benefits can significantly facilitate to segment the market into groups according to the different benefits that consumers seek from the product (Kotler, 2001:298). However as I have stated above that the typical customers of the new BMW 7 series are basically senior executives, in the mid 30s to 50s, businessmen or wealthy men, we have disregarded a portion of this targeted market and they are the female executives who have also the same desires and passion shared by their male counterparts. We have to develop new marketing mixes to better position this BMW 7 series into the mindset of these female customers and by gaining them as customer we can have massive improvements to sales and profits. Proper marketing mixes should be done through promotions with famous female personalities that this female executives can related them to. However we have to pay special care and not transform the new 7 series to a femine modeled automobile, as this might lead our current male customers away from us. We got to strike a balance between both the male and female sections of these targeted market. Unsatisfied needs might arise as competitors might come up with better technological automobiles with better features to counter our new 7 series. We could implement strategies to counter this unsatisfied needs with surveys of customers and their perception and thoughts for further improvements on the 7 series. Many gaps can be significantly bridged, as seen in appendix 3, with the idea of personalizing the interior and exterior colours and designs of the new 7 series being one of them (appendix 3). With these surveys and customization we could get insights to the way our customers feel about our 7 series and go about making improvements for the future that would represent opportunities for BMW in terms of sales and profits.

Atomic Weight Definition (Relative Atomic Mass)

Atomic Weight Definition (Relative Atomic Mass) Atomic weight is the average mass of atoms of an element, calculated using the relative abundance of isotopes in a naturally-occurring element. It is the weighted average of the masses of naturally-occurring isotopes. What Is It Based On? Prior to 1961, a unit of atomic weight was based on 1/16th (0.0625) of the weight of an oxygen atom. After this point, the standard was changed to be 1/12th the weight of a carbon-12 atom in its ground state. A carbon-12 atom is assigned 12 atomic mass units. The unit is dimensionless. More Commonly Known as Relative Atomic Mass Atomic mass is used interchangeably with atomic weight, although the two terms dont mean precisely the same thing. Another issue is that weight implies a force exerted in a gravitational field, which would be measured in units of force, like newtons. The term atomic weight has been in use since 1808, so most people dont really care about the issues, but to reduce confusion, atomic weight is more commonly known now as relative atomic mass. Abbreviation The usual abbreviation for atomic weight in texts and references is at wt or at. wt. Examples The atomic mass of carbon is 12.011The atomic mass of hydrogen is 1.0079.The atomic weight of boron samples collected on Earth falls within a range of 10.806 to 10.821. Synthetic Elements For synthetic elements, there is no natural isotope abundance. So, for these elements, the total nucleon count (sum of the number of protons and neutrons in the atomic nucleus) is usually cited in the place of the standard atomic weight. The value is given within brackets so that its understood its the nucleon count and not a natural value. Related Terms Atomic Mass - Atomic mass is the mass of an atom or other particle, expressed in unified atomic mass units (u). An atomic mass unit is defined as 1/12th the mass of a carbon-12 atom. Since the mass of electrons is much smaller than that of protons and neutrons, the atomic mass is nearly identical to the mass number. Atomic mass is denoted with the symbol ma. Relative Isotopic Mass - This is the ratio of the mass of a single atom to the mass of a unified atomic mass unit. This is synonymous with atomic mass. Standard Atomic Weight - This is the expected atomic weight or relative atomic mass of an element sample in the Earths crust and atmosphere. It is an average of relative isotope masses for an element from samples collected all over the Earth, so this value is subject to change as new element sources are discovered.  The standard atomic weight of an element is the value cited for atomic weight on the periodic table.

Strategic Management Analysis on B-777 Aircraft Term Paper

Strategic Management Analysis on B-777 Aircraft - Term Paper Example Boeing 777 business development under Philip Condit is a clear demonstration of a well thought strategic management analysis of the company that helped the Boeing 777 to be an industry leader through large market share. The company through its leadership identified key weaknesses that threatened to collapse the company that included production inefficiencies, high cost of production, delays in delivery among others. This discussion looks at the strategic management of the business in detail. SWOT Analysis SWOT analysis involves strategic analysis of both internal and external business environment. Internal business environment is analyzed by looking at the strengths and weakness of a firm while external environment is analyzed through opportunities and threats brought about by forces without the organization. The strengths of the Boeing 777 Aircraft mentioned in the case study are discussed below as follows. One, the company’s decision to involve airline operators across the g lobe who operated earlier versions of Boeing airlines to generate ideas on the new design and customer preferences helped to develop an aircraft that met the needs of the target customers. Decision to outsource key services through subcontracting internationally and within US helped to spread risk reduce time taken to break even. This meant that the company would benefit from comparative advantage of each partner it was working with. In addition, working with various companies across the ground created an opportunity and easy market penetration (Hill and Jones 2009). Strong relationship developed between Philip Condit and the employees (engineers) helped to end the secretive management style. This allowed free flow of information and sharing of new ideas. Acquisition of McDonell Douglas Company in 1997 helped Boeing to become the world’s largest manufacturer and supplier of military aircraft thus expanding this market segment as well as eliminating one of its competitors. In fact its main rival was now Airbus Industries which trailed it by sales. The acquisition helped the Boeing to ride on the skills and networks developed by the acquired company. Ability to develop flexible design from the Boeing 777 helped the company to meet orders for cargo, long, medium and short distance travel aircraft without necessarily incurring high design and development costs. Use of the Digital Designs helped to identify errors and overlaps thus improving on efficiency and reducing time taken to deliver an aircraft. In terms of weaknesses that characterized the company, huge development cost initially threatened the survival of the business. It made returns low and the company would take a long time to break even not to mention creation problem of cash flow. Rising costs, declining productivity and delays in delivers in the early 1990s when the Boeing 777 project was being developed was not a positive aspect towards the project. Highly structured management style just bef ore Philip Condit to the scenes would have easily affected idea generation, product development and production. Huge labor force and large capital outlay required to develop the aircraft almost exhausted the company’s income streams. Managing such a large workforce and imparting the necessary skills was going to be a big challenge especially with the then management structure. The fact that Boeing 777 projec

PHILOSOPHY OF SCIENCE Essay Example | Topics and Well Written Essays - 500 words

PHILOSOPHY OF SCIENCE - Essay Example However, the definition of stress from the proponents tends to face a lot of criticism (Passmore, 1967). The second definition of stress from the organism perspective is a set of challenges that human being face. The challenges cause discomfort, anxiety, speculation, and uneasiness among other emotions. When the challenges face people, they must devise ways to overcome them. The evaluation is done in order to determine whether one is capable of solving the issue at hand. When the means of solving the problem are exhausted, and no changes have been made, it results to stress. According to this perspective, stress is the set of forces that originate from the external environment that make life very unbearable for human beings. The forces make it difficult for human beings to cope with the conditions that exist. It causes mental torture and result to hormonal changes that may interfere with the biological functions of the body. The body then becomes exposed to diseases. This kind of stress originates from factors which are beyond the control of individual (Despues, 1999). The process organism perspective definition is the best because it acknowledges that the stress is largely outside the control and influence of a human being and has the potential to have an adverse impact on someone. Sometimes, stress requires anyone to be skilled in knowing how to overcome the stressful situations and position himself strategically in order to survive. Internal factors and external factors are the main causes of stress. Logical positivism definition of stress is only concerned with proving that stress must be determined using measurable parameters. It does not provide the tools that can be used to measure the existence of stress. The proponents of the definition had only the intention of watering down the concepts of believers of metaphysics philosophers. Philosophy branch deals with abstract concepts where theoretical work is being emphasized. The two schools of thoughts

Making monstor Essay Example | Topics and Well Written Essays - 1500 words

Making monstor - Essay Example In the book Monsters of Our Own Making: The Peculiar Pleasures of Fear by Marina Warner is divided into three chapters. The first section, â€Å"Scaring† discusses the monster in this book which is the bogeyman. The chapter looks at the question â€Å"who eats and who gets eaten† the author uses this to explore the characters of monsters. Warner also explores fear that is brought about by the world. The monster in this chapter is Erlking also regarded as the King of the Alders who woos a boy riding with his father in the dark forest. The boy recognizes the danger facing him but his father does not see any form of danger. He uses every trick to attract the boy. The story end up with the death of the boy when they reached home. Erlking is the monster in this book because he is being persistent to get what he wants, in this case, something that will cause harm to the other person. The Erlking keeps requesting the boy to go with him with his words keeping on deepening each time (Warner, pg. 23). The Erlking even uses false promises that the daughters will be the boy’s lovely attendant with the aim of getting the boy. He eventually gets impatient and indicates that if the boy is not willing, he will use force. He finally seizes the boy. The deep voice also indicates that the creature is not natural and that it has supernatural powers. This Erlking is regarded as a monster because it instills fear on people. Forcefully taking a boy or boys who are moving through the forest is an act of spreading fear among people throughout the region. This character brings the aspect of death because a reader assumes that people taken face death which brings fear to all young people. It also brings fear among parents who face the tragedy of losing their children to the Erlking. He is a cold blooded creature that every person fears (Asma). Erlking is monstrous because he possesses the power to

SERVQUAL Model Summary and Evaluation

SERVQUAL Model Summary and Evaluation 1.1 Introduction Service quality has taken into consideration in providing and accomplishing customers satisfaction recently (Hishamuddin Fitri Abu Hasan, Azleen Ilias, Rahida Abd Rahman Mohd Zulkeflee Abd Razak, 2008). Besides, there is a very obvious trend towards a growing concern that customers satisfaction is one of the valuable assets in building up a brand image (Srivastava et al., 2001), so brand image is very crucial in service industry, by which this element is critical in influencing customers perceptions and thus their loyalty to a company. Simoes and Dibb (2001) stated that brand image plays an important role in service industry due to the strong brand image persuades customers with a sense of acceptance and trustfulness. Research finding based on Bloemer et al. (1997) and Jones et al. (2002) also pointed out that there is a direct relationship between service quality towards customers perceptions, which in turn contributes to the brand image of a product or company. Based on the findings from Parasuraman et al. (1994) and Zeithaml et al. (1996), service quality is directly related to customer satisfaction and loyalty and thus on brand image, by affecting customers perceived value (service quality à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ perceived value à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ customers satisfaction à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ customers loyalty à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ brand image of a company). At first, there will have a brief explanation pertaining to the principle of the SERVQUAL model in this literature review; by which the dependent variable and independent variables of this research will be discussed in detail, followed by the findings from the previous research and studies. Lastly, this literature review will be ended up with a conclusion. 1.2 Theory of SERVQUAL Model Parasuraman, Zeithaml, and Berry (1985) developed service quality model which is named as SERVQUAL model or PZB model. They had conducted focus group interview in order to develop the first version of SERVQUAL model. They had created ten dimensions of the service quality by determining the similar criteria in the evaluation of customer. The ten dimensions of service quality included tangibility, reliability, responsiveness, competence, access, courtesy, communication, credibility, security and understanding. In this research, Parasuraman et al. (1985) stated that the overlapping among these ten dimensions of service quality maybe occurred and suggested that further research should be conducted. Therefore, SERVQUAL model was further developed and emerging the modified version of SERVQUAL model. In 1988, Parasuraman, Zeithaml, and Berry had conducted an empirical study to measure the service quality towards the customers perceptions by using the ten dimensions as a basic structure. The results indicated that some variables in these ten dimensions were overlapped with each other. In the ten elements of service quality, tangibility, reliability and responsiveness remain constant while the remaining seven determinants were categorized into the last two dimensions which are assurance and empathy (Parasuraman et al., 1988). As a result, there are five service quality dimensions in the modified version of SERVQUAL model that affect customers satisfaction and thus brand image: Tangibility is related to the physical environment, facilities and the employees appearance. Reliability is the ability to carry out the services consistently and accurately. Responsiveness is the willingness of the employees in helping the customer to solve the problem. Assurance is the adequate knowledge that the employees possess and the ability of the employees in entrusting the confidence. Empathy is associated with the organization provide the caring and individualized attention to their customers. Buttle (1996) mentioned that SERVQUAL model is been used widely in measuring customers perceptions towards various types of services. Due to this reason, we are likely to choose SERVQUAL model to measure customers perceptions on brand image in our study. 1.3 Dependent variable 1.3.1 Brand image Service quality has significant effect on customers perceptual toward brand image, due to the statistics shown that strong brand image is needed to distinguish from competitors brands or products (Boltan and Drew 1991). At the same year of 1991, Schiffman and Kanuk also stated that customer will perceive brand that match and suit their images. As a result, service quality added value to customers by helping them differentiates the brand from competing brands. This means that customers perception of service quality is be associated brand image and customers are more likely to purchase the brand that provides the superior service quality. Keller (1993) supported the previous findings and stated that brand image is the customers perception that held in customer memory. Strong brand image is set in customers mind through their consumption experiences and their perceptions towards service quality provided by the product or company. In the year of 1996, Agarwal and Rao continued the study and mentioned that brand image is based on superior and favorable brand rooted in consumers memory. In 2003, Keller repeated the theory and reinforced that brand image refers to strong, positive and favorable brand association in memory which result in a positive effect, attitude and overall perceived quality. Holbrook and Batra (1987) stated that the perceive quality affect the brand loyalty and thus also influence the images of a brand. Meanwhile, service quality is clearly defined as the customers judgment about a brands excellence or superiority (Zeithaml, 1988; Aaker and Jacobson, 1994). Dobni and Zinkhan, (1990) assumed that brand image is refer to the reasoned and emotional perceptions consumers attach to specific brands. Zeithaml (1988) suggest that brand image is built through consumers consumption experiences with the excellence or favorable of service being provided. Therefore, the service quality perception is core dimension that help to create a high value of a strong brand image in which directly influences consumers purchase evaluation. According to Alba and Hutchinson (1987) and Walker et al. (1987), although brand image, brand attitude and service quality act independently, however, under some conditions, three of dimensions are interrelated with each other. Keller (1998) supported the brand image is multidimensional, by which it includes the attitude and behavior according to the brand and the perceived service quality. The process in order to develop a trusted brand image is based on the customers experiences towards the brand through both direct and indirect interaction with the brand (Keller, 1993 and Krishnan, 1996). Direct contact with brand involves usage; trial and satisfaction in consumption while indirect contact with brand involves advertising, word-of-mouth and brand reputation. In 1996, another researcher Meldan also mentioned the introduction of innovative products and services quality is to improve the positive perception of brand image. She supported the theories which were held by Park, Jaworski, Macinnis in 1996 and Fatt in 1997, by which they stated the service quality is very important in influence the image of a brand through the level of customers familiarity, experience and trust of a brand. Based on these theorie s, Aydin and Ozer (2005) concluded there is reciprocal relationship between both customers perceptions and brand image. There are five dimensions of brand image being identified by Aaker (1991) which included perceived service quality, brand awareness, brand association, brand asset and customer base. However, perceived of service quality have the most significant impact toward brand image among those five dimensions. Keller (1993) indicated that the service quality may improve brand image by enhancing customers loyalty and thus increasing the probability of brand choice as well as reducing the competitive marketing. Service quality can affect the brand image of particular products or companies directly and indirectly (Kirmani and Zeithml, 1993). The study held by Kirmani and Zeithml in 1993 shown that the dimensions of service quality tangibility, reliability and empathy are basic clues for in constructing a strong brand image (Bailey and Ball 2006). 1.4 Independent variables 1.4.1 Tangibility Tangibility is one of the dimensions in the SERVQUAL model. It can be defined as the physical evidence in the service industry (Parasuraman et al., 1988). It is the physical facilities and equipment, employees appearance, physical representations of services and the physical environment. Wakefield and Blodgett (1999) also mentioned that physical environment will significantly influence the customers perceptions towards brand image. Same theory goes to the size or the number of facilities and equipment provided by a company in judging customers perceptions (Umbach, 2002). One of the examples to support the dimension of tangibility can be seen in servicescape, by which it is the physical places where services are delivered (Chua, Mohhiddin Othman, Boo, Muhammad Shahrim Abdul Karim, and Sridar Ramachandran, 2009). It can be said that tangibility has a significant impact customers perceptions towards brand image. However, services is intangible, therefore, customers can only see and experience the tangible services provided by the company, such as the facilities and equipment, as well as the appearance of the employees. Those of the tangible services are known as clues (Zeithaml, Parasuraman, and Berry, 1992). The clues are the capabilities of the company and the quality of the environment. Berry (1980) stated that the way of managing the tangibles services will directly affect customers satisfaction, due to the reason that those tangibles services are critical elements in shaping brand image. According to the research finding of Kayaman, R. and Arasli, H. (2007), there is a significant relationship between service quality and brand image. They were mentioning that tangibility is associated with the physical characteristics provided by the company. This variable serves as a key element by which it may be able to attract more and more customers and thus gain competitive advantage over the competitors. Besides, element of tangibility is able to deliver both direct and indirect result on brand image. As a result, most of the companies nowadays are likely to formulate and implement strategies that are useful in grabbing potential customers and maintaining current customers by using eye-catching physical structures and providing a unique and comfortable environment for the services delivered. 1.4.2 Responsiveness Another independent variable that will affect customer perceptions towards service quality is responsiveness. The meaning of responsiveness is the willingness to help the customers, to provide prompt and well service to the clients, problem resolution when the customers faced and complaint handling (Reichheld and Sasser, 1990). Responsiveness should be expanded and this is because they believed that this variable is very important (Parasuraman et al, 1988). Previous studies suggest that the responsiveness is critical not only as a measure of service quality but can use as a best tool for uncovering areas of service quality strengths and weakness (Kettinger and Lee, 1997, 1999; Pitt, Watson, Kavan, 1995; Van Dyke et al., 1997). By knowing the strengths and weaknesses, the organization will enhance the service quality in order to increase the brand image in this competitive market (Bedi, 2010; Kassim and Abdullah, 2010; Kumar et al., 2010). Furthermore, good customer service is part of the responsiveness. Employees responsiveness takes customer service a step further (Lovelock, 1983). By using technology, including websites, email and telephone systems, it enables the customers to quickly get the information that they need is one of the aspect for responsiveness (Lovelock, 1983). It generally refers to being responsive to the service subscribers (Heeter, 1989). The employees also have to prepare the aptitude and desire to provide the customers with effective resolutions on the first contact whenever possible (GroÈnroos, 1982; Oliver, 1981). A high level of responsiveness, representing and expressing as a trust cue, can convey the trustworthiness to the customers (Corritore et al., 2003). There is a significant relationship between the service quality and customers perception on brand image (Moliner and sanchez, 2003). Attachment theory suggests that beyond knowing who or what a brand stands for, strong attachments only mean when the brand is responsive to the consumer needs. In fact, psychologists argue that responsiveness is one of the critical element that keep relationships is going (Bebko and Prokop, 1996). Employees should quickly respond to the customers request at the same time, eliminating all the unnecessary errors and cannot make the customers to spend lots of time to wait (Guseman, 1981; Levitt, 1981; Murray and Schlacter, 1990). A responsive brand fulfills consumers relevant needs or goals. The goals can be many and varied for depending on the consumer and the situation (McDougall and Snetsinger, 1990). They may include broad level needs, such as needs for status, stimulation, belongingness or individuality, all the way down to situation specific goals (Parasuraman et al., 1985, 1988; Zeithaml et al., 1990; 1993). Of course, being responsive means that there must be something in the product and the marketing behind it that creates the perception that the brand uniquely in order to achieve these needs and goals (Anderson and Zeithaml, 1984; Garvin, 1982; Tse and Wilton, 1988). Hence, it is crucial for all the employees to exhibit a courteous and friendly behavior when delivering services to the customers in order to increase their satisfaction towards the brand image (Firdaus Abdullah, Rosita Suhaimi, Gluma Saban Jamil Hamali, 2011). 1.4.3 Reliability According to Word Net, reliability indicated the trait of being dependable or reliable. Reliability indicates the employees are able to provide the services accurately, consistently and dependably (Parasuraman et al, 1988, LeBlanc Nguyen, 1997). In another way, reliability also means that the services are correctly performed and defined as the consistency of the services performance. Besides, reliability means the organization keeping their promises, trustworthiness toward the services quality of employees to avoid anything goes wrong. In product and service industry, it plays as a key component that will influence the customer behavior towards brand image and thus on their purchase intention. Therefore, different services that provided to the customers will bring different level of customer satisfaction based on the services provided by the product (Yuksel, 2001). Reliability is the driving force of the responsiveness of customers behavior (Antreas A. Spiros and Vlassis, 1999). It means that reliability of services is interrelated with the customers satisfaction and perception once the services are provided and performed (Antreas A. Spiros and Vlassis, 1999). It is associated with the services quality environment and delivery systems that work well with good quality of service which include staff attitude, knowledge and skill (Walker 1990). For example, it provides the service at the designated time. Parasuraman et al. (1991) predicted that reliability is concerned with the result of services as compared to other variables in SERVQUAL model. This theory is supported by Glaveli, Petridou, Liassides and Spathis (2006), by which they strengthened the element of reliability considers as the service providers ability to provide accurate and dependable services in which included items such as personnel training, interruption of service, absence of e rrors and punctuality. Berry et al. (1985) argued that reliability is the most important factor in guaranteeing both customers satisfaction and dissatisfaction. This assumed that managers and employees need to provide a reliable service and reduce unreliable service to the customers in order to achieve a high level of customer satisfaction. In 1990, Zeithaml et al. also held that service reliability is one the most significant variables in the SERVQUAL model. As a result, most of the organizations are likely to include the issues of reliability in setting their mission statement and the standard of services to be provided (Malhotra, Ulgado, Agarwal, Shainesd Wu, 2005). So, both employers and employees must aware to the importance of reliability and find ways to improve the reliability of services. Reliability is one of the important dimensions that will lead to customers satisfaction through customers perceptions and thus affect the image of the brand (Patrick, Karl J., John E. 1996). A consistent measure is needed when working out with employees so that services can be performed adequately. In addition, the frequently changing of work procedures will improve the service performance as well. Again, this ensures customers perceptions towards service quality and consequently building up a strong brand image towards a product or a company. The administration and examination of departments have provided the reliable and accurate services also known as the reliability services (Muhammed Ehsan Malik et al., 2010). It held true when the brand image of an organization which is associated with excellence reliability services is considered as one of the means to attract customers purchase intention through good brand image. The study from Parasuraman et al. (1991), Muhammed Ehsan Malik et al. (2010), Ham and Hayduk (2003) proved that reliability has the strongest impact on consumers judgment, as among the five determinants of services quality. This philosophy was again proved by Hishamuddin Fitri Abu Hassan et al. in the year of 2008. 1.4.4 Assurance Another dimension in SERVQUAL model is assurance. Assurance shows the knowledge that the employees posses and how the employees conveys the trust and confidence (Parasuraman et al., 1988). Assurance can also be known as the organization offers the credible and secure service to its customers (Donnelly, Wisniewski, Dalrymple Curry, 1995). Initially, according to the research findings of Parasuraman et al. (1985), there were ten dimensions that regrouped to the five dimensions of service quality. In those five dimensions, there are three original determinants which are tangibles, responsiveness and reliability while another two determinants were assurance and empathy which, were derived from the other seven dimensions of service quality. Assurance is derived from the competence, courtesy, credibility and security of the service. This is because those four dimensions have overlapped with each other and the new dimension of assurance is formed. According to the research findings of Aydin and Ozer (2005), there is a significant relationship between customers perception about service quality and brand image. They were mentioning that assurance has a significant positive impact on brand image. Employees give an expression of the service quality in customers eyes (GroÈnroos, 1994). It means employees give the customers the greatest concept of what the brand really is. Employees competence and abilities in delivering the service performance is also very important so that the customers know their roles and willingness in performing those services otherwise their inevitable frustration will destroy the brand image (Davies, 1996). Not only the actions or behaviors of employees but also the morale of employees influences the service quality and it will impact upon customers perception on the brand image accordingly (Schneider and Bowen, 1993). Besides, a strong brand image is a part of brand strength measurement model that based on how the customers putting trust on a particular brand over other competitors (Lassar et al., 1995). One of the high-level associations that consumers can accommodate a brand is credibility (Keller, 2003 b). The importance is also supported by another statement from Aakers study (1997) on the basic brand personality factor analysis, and she state that sincerity was the highest eigenvalue factor. In Olivers service quality theory (1980) states that the customers will judge that the service quality is low if the service performance does not meet or either exceed their expectations. Ultimately, customers are willing to commend the specific brand to other people when their perception of service quality is high (Parasuraman et al.s, 1988, 1991b). This is supported by the statement from cf. Keaveney (1995) that there is a positive correlation between high customers perception on brand image and word-of -mouth communication. In short, a strong brand not only increases the customers trust so that they are better in observing and understand the intangible but it also reduces customers perceived monetary, social and security risks Simoes and Dibb (2001). 1.4.5 Empathy Empathy is one of the dimensions which out of five dimensions of SERVQUAL model that is created and derived from the accessibility, communication and understanding. Parasuraman ct al., 1988 said that empathy is originate from approachability, communication and understandable in the ten dimension of service quality as well as the essential of caring given to the individual special attention and caring to the customers. Besides, approachable services that are provided by organization are also known as empathy to meet or identify the needs of specific customers (Donnelly et al., 1995). In order to improve the empathy in service quality, one of the approaches is by collecting the feedback from customers after they experienced the service performances (Soutar MeNeil, 1996). For psychology today, what is empathy and how its related to our livelihood? Empathy means the capability to be comprehensive to another peoples condition, point of view, feelings and perceptions. When we are facing or experiencing the feeling of empathy, then we are able to catch out someone internal feelings of empathy. Some people especially with mentally disorder, antisocial personality disorder, narcissistic personality disorder and so forth, they have intimate link with the ability to empathize. (Kristalyn Salters-Pedneault, PhD, 2010). According to Bowman and Narayandas (2001), the value perceptions of loyal customers are normally related to empathy and sincerity due to they are devote for creating the sense of interactive fairness. Individualized attention offered by the organization to meet the customers need also consider as empathy (Salvador-Ferrer, 2010). Shoeb (2011) summarized that the willingness of organization in listening to what customers had said is the empathy services that organization has provided to individual pleasantly as well as concerned with the individual by treating them well and respecting them. It can be said that empathy services concerned with how the employees approach and behave towards the customers. Hanaysha et al. (2011) mentions that there is a moderately and optimistically relationship between the empathy and customers perception on brand image. There is another research shows that there is a significant relationship between the empathy with the satisfaction (Nawaz. et. al., 2011). It means that empathy reflects how does the organization treats and cares the individual by identify their needs and wants as everybody must be treated fairly by providing the same services. 1.5 Conclusion At first, we had proposed our title of The Impact of Service Quality towards Customer Perceptions on Brand Image. The purpose for our research is used to identify the new knowledge that have not done by the previous studies. The concept of the service quality and brand image had been review in this study. In this research, SERVQUAL model is used as the applications in our study. This model is essential in our study as our research framework is derived from this model. Based on the findings, we found out that five dimension of the modified version of service quality model have the strongly impact on brand image. Service quality has the strongly correlated with the brand image. This research study is to increase our understanding of service brand from the customers perspective. Moreover, it provides the people especially service marketers the understanding of the associations that may exist and how they impact on the brand image. By understanding these associations and the inherent ris ks associated with service procurement, they will be able to manage the brand strategies well and to make better branding decisions.